2019 Candidate Training Agenda

Experienced political consultants from across the state who work with candidates and organizations on both sides of the aisle will brief participants on the three fundamentals of campaigning: Organization, Communications, and Fundraising.  Sessions will also offer practical insights on demographics and targeting, as well as drafting a campaign plan and budget.  

Friday, May 3rd Schedule

Are You Ready to Run? 
Assessment of you, your time, family and career. The important question of WHY you want to run.
Whitney Waite,  President, The Waite Company

The Fundamentals
Review of the processes and legal requirements most candidates will have to follow. How to collect petitions and qualify, review of the political calendar and financial reporting schedule, and an overview of services offered by the Supervisor of Elections office.
Lori Scott, Supervisor of Elections, Brevard County

Drafting a Campaign Plan
The importance of having a campaign plan. Discussion of Strategy v. Tactics.

Working Lunch, Sponsored by LEAD Brevard
Time: Your Most Valuable Resource
Reviewing typical campaign challenges of scheduling and time management. Engaging and empowering volunteers and hiring key staff.
Kathryn Rudloff, Executive Director Business Voice Political Committee

Fundraising
A practical guide to setting fundraising goals, establishing processes to stay compliant, making the “ask”, and planning events.
Rick Porter, Political Capital Florida

Communication
How to Get Your Message Out: cost v. effectiveness v. time.  Planning for advertisements, mail, earned media, social media and walking.  Discuss polling and message testing.
Steve Vancore, Partner, Vancore Jones Communications

Media Training
Hands on training to prepare candidates for public speaking, media interviews and direct voter communication.
Steve Vancore, Partner, Vancore Jones Communications

Professional Head Shot Photo Shoot
Throughout the day, each participant will have the opportunity to sit for a professional photo shoot with one of the Space Coast’s top Photographers.
Jason Hook, Photographer

Panel Discussion: Stories from the Campaign Trail
A panel of experienced candidates will share the wisdom they have learned on the campaign trail and take questions.

Networking Reception
Participants and their significant others will be joined by our panel of former candidates, Business Voice investors, guests, sponsors and speakers for a private networking reception.

Saturday, May 4th Schedule

Elements of a Campaign Budget
Ways to estimate costs realistically and prioritize resources.
Ryan Smith, President, Empire Strategies LLC

Online Communication
Utilizing Social Media and Online Advertising To Communicate With Targeted Voters.
Robert Burns, Digital Media Specialist, The Social Wizards

Coffee Break Sponsored by Design Graphics Printing

Getting Your Mail To Drop On Time
Practical tips on making sure your mail hits voter mailboxes on time.
Robert Palumbo, Owner, Design Graphics Printing

Demographics and Targeting Part 1: Know your Electorate Using past electoral data and current voter registration to identify your target voters. Discuss methods and timing to maximize effectiveness in reaching them.
Matt Mitchell, Director of Research, Data Targeting

Demographics and Targeting part 2: Vendor panel

Panel of consultants discussing how to reconcile your target demographics with your budget in order to maximize resources.

Working Lunch Sponsored by HBCA of Brevard
Partisan Engagement
Discussion about engaging local partisan activist base.
Representatives from local Republican and Democratic Executive Committees

State of the County
Briefing by the EDC of Florida’s Space Coast on our local economy, opportunities and challenges we will face in the coming years.
Gregory J. Weiner, Senior Director, Business Development, Economic Development Commission of Florida’s Space Coast

State of the State
A big picture view of Florida demographics, economy and pressing policy issues that the leaders of tomorrow must be prepared to tackle.
Andrew Wiggins, Senior Director, Campaigns & Elections, Florida Chamber of Commerce

The Business Agenda
Presentation of the current policy issues impacting small businesses.  Recap of the 2019 legislative session and looking ahead to issues the leaders of tomorrow will face.
Tim Nungesser, Legislative Director, National Federation of Independent Businesses (NFIB) of Florida

Shared Priorities
Group discussion on the local issue that is the top priority for the Brevard business community and all citizens.  How can we balance economic growth while preserving our natural resources and unique environment? How can the public and private sector work together to restore the Indian River Lagoon?
Discussion led by Indian River Lagoon Coalition 

Finally, here is a great list of further resources and reading compiled by SLATE.